Barceló Group is a family run company with 80 years of history which focuses its activity on the development of different tourism businesses, which are vertically integrated in one business structure.

Although its main interests are hotel management as well as retailer and receptive tour operator networks, Barceló Group is open to participation in other societies to favour its diversification in tourism-related areas.

The company’s own Ethical Code and the commitment undertaken on signing the Code of Conduct For the protection of Children from Sexual Exploitation in Travel and Tourism and the World Treat in defence of Human Rights and the Environment (Kyoto Protocol), guide the conduct of all the people who are part of Barceló Group.

Commitment to society: as part of its corporate social responsibility and commitment to society and the environment, the Barceló Group subscribes to the Global Pact that is coordinated by the Culture Association of United Nations and the Code of Conduct against the Sexual Exploitation of Children. It also collaborates with social non-profit entities like Fundación Integra and Fundosa for the employment integration of excluded groups within the Company.

he main objectives of the company are to become a reference brand and business within the national and international tourism sector; to get that all and each of its projects are cost-effective; to use its long experience in the sector of city and holiday hotel management; to meet its clients’ standards (guests, shareholders, employees, members and collaborators, suppliers and public administrations); to take advantage of business opportunities, opening new markets and being pioneers in the launch of new and innovative products and services; to contribute to the welfare and to the social, political and economic development of the countries where it is present.

As base for reaching these targets, Barceló Group and all its members develop every day the following corporate values:

EXCITEMENT
RESPONSIBILITY
HONESTY
SPIRIT OF SERVICE
LEADERSHIP
TEAMWORK
FLEXIBILITY
EFFICIENCY

Barceló Group has achieved the continuity it aimed when it was born, and being already in the third generation these main values continue to prevail, betting on the development of solid.

Access Barceló Group’s Ethical Code